Umbra Marketing
Create an engaging marketing presence for a rising space tech company.
I joined Umbra Space as employee 46, the first design hire under the design director, right as the company finished building its first satellite and came out of stealth mode. The existing site was basic and didn't reflect a company about to go public with real hardware in orbit. I built a marketing site that worked for investors and customers, a careers site for the hiring push that followed, and a brand system to keep everything consistent as the team scaled past 100 people.
Users
Prospective customers and investors evaluating Umbra, job candidates researching the company, and internal teams and vendors referencing the brand and content guidelines.
Problem
Umbra had no marketing site, no careers presence, and no documented brand system. Branding got shared inconsistently, sometimes in decks handed to external partners, which made the company look unserious right as it needed to look credible to investors and customers.
Goals
Build a marketing site, careers site, and brand guidelines system that gave Umbra a credible, consistent presence for investors, candidates, and customers.
Impact
Marketing Site
I joined Umbra as employee 46, the first design hire under the design director, right as the company finished building its first satellite and came out of stealth mode. The site up to that point was basic and didn't reflect a company about to go public with real hardware in orbit. I designed and built a new marketing site that had to work for two audiences at once: investors evaluating the company, and customers evaluating the product. It legitimized Umbra at a critical moment, and the CEO praised it directly.
Careers Site
With the launch behind us, hiring became the priority. I designed a standalone careers site to help recruit talent in a niche field, explaining our mission, our perks, and presenting Umbra as a legitimate, credible employer rather than an unknown startup. The company scaled from about 50 to over 100 people during this period, and the careers site played a real part in that growth.
Brand
Before this, there was no real direction on how to use our branding internally. People put together decks and shared materials with external partners inconsistently, which made us look unserious. I built an internal brand guidelines site to give the team one source of truth for visual identity and UX writing, so anyone representing Umbra externally used it correctly.
