Umbra Marketing
Create an engaging marketing presence for a rising space tech company.
Umbra Space needed a marketing presence that matched its ambitions as a rising space tech company — a modern site to attract customers and investors, a careers presence to support rapid team growth, and a documented brand system to keep everything consistent as the team scaled. I researched, designed, and built all three from the ground up.
Users
Prospective customers and investors evaluating Umbra, job candidates researching the company, and internal teams and vendors referencing the brand and content guidelines.
Problem
The company had no dedicated marketing site, careers presence, or documented brand system, making it difficult to present a consistent, credible identity to customers, investors, and candidates during a critical growth period.
Goals
Design and build a marketing site, careers site, and brand guidelines system that gave Umbra Space a consistent, professional presence across every audience.
Marketing Site
Designed and built the primary marketing site — homepage, about page, and product pages — to introduce Umbra's capabilities and give the company a credible public presence during an early-stage growth period.
Careers Site
Designed a standalone careers site to establish organizational credibility and support rapid team scaling — introducing the company, its departments, and open roles to prospective candidates.
Brand
Built an internal brand guidelines site to standardize visual identity and UX writing across employees and external vendor relationships.
