Umbra Marketing

Overview

Umbra Space, a leading provider of space imaging, set out to make satellite data truly accessible and on‑demand. Canopy was created to let users get imagery without the antiquated hurdles of phone calls and spreadsheet orders.

Users

US Government defense and intelligence agencies, sovereign nations, image resellers, analytics companies, defense and intelligence agencies, journalists, scientific researchers.

Problem

Users struggled to order from the platform and use technical parameters. The app needed a polished, consistent design and the MVP missed key features—like ordering at scale. Customers leaned on our support team due to shortcomings.

Goals

Steer Canopy from an MVP to a fully-featured product. Introduce new functionality and offerings to help serve customer’s missions. Improve usability and iterate on the design to make the app a joy to use.