Callaway Golf Pre-Owned
Redesigning the e-commerce experience for Callaway Golf's Pre-Owned brand, driving increased sales through enhanced mobile design.
During my time at Callaway Golf, I was the lead UX designer of their Pre-Owned brand. In this role, I was responsible for modernizing their e-commerce platform, enhancing user experience, and driving increased sales through enhanced mobile design.
Users
Consumers ranged from casual golfers looking for affordable equipment to avid players seeking high-quality used clubs. The platform also catered to sellers wanting to trade in their old gear.
Problem
Callaway Golf Pre-Owned's existing e-commerce platform was outdated and not optimized for mobile users, despite performing well on sales. Enhancing the user experience meant there was more opportunity to increase conversion rates and customer satisfaction, and unlock greater revenue.
Goals
Redesign the e-commerce platform with a mobile-first approach. Improve navigation, product discovery, and checkout processes to boost conversion rates and overall sales.
Home Page
Redesigned the homepage layout to spotlight product discovery and set the tone for the mobile-first redesign.
Product Page
Reworked the product detail page for clearer product information and an easier path to purchase, with a dedicated mobile layout.
Category Page
Simplified the category browsing layout to help shoppers scan and compare pre-owned clubs more easily.
Advanced Search
Designed an advanced search and filtering experience so shoppers could narrow results by club type, brand, and condition — including a fully reworked mobile flow with skeleton loading and quick-view states.
Trade In Page
Designed the trade-in flow, walking sellers step by step through club type, brand, model, and condition — for both desktop and mobile.
