Canopy App

Working closely with the Product Manager, I interviewed customers to learn what they were trying to achieve and where they were experiencing friction with the beta platform, building personas around the different user types and their goals and frustrations. I used those findings to map user journeys and service blueprints, then packaged the research into a report to build stakeholder buy-in for the priorities that followed.

• Interviews & personas — direct customer conversations shaped how we grouped user types
• User journeys & service blueprints — visualized problem areas across the customer journey
• Research report — shared findings and recommended priorities with stakeholders

Redesigned the core tasking flow end-to-end — selecting an area of interest, reviewing available imaging opportunities, and confirming an order — replacing the MVP's fragmented, multi-step process with a single guided flow.

Added advanced tasking parameters for power users, paired with inline educational tooltips so less experienced customers could understand technical options without leaving the flow.

Our larger customers relied on our internal tasking specialists to place bulk orders on their behalf, since they had too many targets to order through the self-service system. I harnessed the internal APIs our engineering team had built and designed a customer-facing interface that let these users order at scale directly, taking strain off our internal team.

Users had expressed annoyance with the previous navigation, so I redesigned it to be more user-friendly. The new sidebar navigation gives users easy access to different sections of the app and consolidates the top nav bar, which previously held account settings and the changelog.

Reworked key flows for smaller screens so the full tasking experience feels native on mobile and tablet, rather than a scaled-down version of the desktop layout.